Delve deep into the world of Fashion Communications: the backbone of the global fashion industry, where storytelling, strategy, and brand identity come to life. Throughout this course, students gain hands-on experience across every touchpoint of modern fashion communication. From learning how to craft compelling press releases and pitch to media, to developing and executing full-scale Public Relations and marketing campaigns, students build a 360° understanding of how brands connect with their audience. You’ll work on real-world briefs to create digital marketing strategies, explore the power of social media, manage influencer partnerships, and analyse consumer behaviour. This term also guides you through conceptualising and producing a fashion event from start to finish - from initial idea and budgeting to promotion and execution, while gaining insight into the fast-paced worlds of journalism, publishing, and media. By the end, students leave with a professional skill set and a portfolio of work that reflects the demands of today’s fashion industry.

Week 1: Marketing
Week 2: Public Relations | Part 1
Week 3: Public Relations | Part 2
Week 4: Social Media
Week 5: Digital Marketing | Part 1
Week 6: Digital Marketing | Part 2
Week 7: Influencer Marketing
Week 8: Advertising
Week 9: Event Management
Week 10: Journalism, Magazines & Media

Students immerse themselves in the creative side of the fashion industry, where ideas are transformed into visual identities and compelling brand experiences. Throughout this term, students explore the full spectrum of creative disciplines - from celebrity, editorial, and personal styling to developing strong brand identities through logo design and cohesive brand guidelines. They gain practical skills in building and managing a fully functioning website, while also learning the principles of retail visual merchandising to understand how brands come to life in physical spaces.

With a strong focus on storytelling, students step into the role of an Art Director, learning how to conceptualise and execute creative campaigns across multiple platforms. They also develop in-demand content skills, including photography, graphic design, and digital content creation, alongside exploring emerging areas such as fashion technology and innovation. The term culminates in the creation of dynamic creative marketing tools, including podcasts equipping students with a diverse, industry-ready portfolio.

Week 1: Styling | Part 1
Week 2: Styling | Part 2
Week 3: Visual Merchandising
Week 4: Graphic Design
Week 5: Photography
Week 6: Content Creation
Week 7: Fashion Technology & Innovation
Week 8: Website Design & Development
Week 9: Art Direction
Week 10: Podcasting

Explore the universe of retail operations for brands and businesses at a head office level. Students learn how to set up their own online store, how to conceptualise a sustainable fashion brand, how to work with factories and production teams to create garments, and how to create compelling and engaging customer-focused initiatives and programs for luxury clients.

Week 1: E-Commerce
Week 2: Wholesale
Week 3: Buying
Week 4: Merchandising
Week 5: Branding
Week 6: Circular Fashion & Sustainability
Week 7: Trend Forecasting
Week 8: Customer Relationship Management
Week 9: Design & Production
Week 10: Luxury Brand Management

Prepare for your future in the fashion industry, by using the tools, experience and exposure you have obtained throughout your studies. This unique and final term masters the art of setting students up for success, based on your individual career goals. Understand how to create and launch your own successful business, effectively manage a team and build successful working relationships, confidently prepare yourself for interviews and presentations together with harnessing personal branding, and understanding the psychology behind culture in the workforce by finding your niche within the fashion world.

Week 1: Entrepreneurship & Startups
Week 2: Launching Your Own Business
Week 3: Freelancing In Fashion
Week 4: Career Confidence & Professional Development
Week 5: Mastering Internships & Presentations
Week 6: Personal Branding & Digital Presence
Week 7: Business Operations & Project Management
Week 8: Financial Confidence For Fashion Professionals
Week 9: People, Culture & Wellbeing
Week 10: Leadership & Innovation in Fashion