Inside Sunset Disco's Influencer Rack Sale: A Fashion Event Experience

WORDS BY NFC STUDENT GEORGIA BECK

Did someone say Influencer Depop in real-life?! This past weekend, Sunset Disco made that dream a reality with their Influencer Rack Sale – and I was lucky enough to work as an Event and Content Assistant!

Arriving at Swan Street Studios, I was surprised to find a line already forming outside. Seeing so many people eager to get through the doors before the event had even started was surreal, and it was a genuine pinch-me moment knowing I was about to be part of something people were so excited for.

After meeting the Studio Director Sky, we received a quick rundown of the day and were assigned our roles, before finishing the set-up of the space as the influencers began to arrive. The event featured the wardrobes of Ella Squire, Emily Quach, Priya McPherson, Jana Capi, Genevieve Phelan, and Tash Rajasingham – aka some of Melbourne's favourite content creators and definitely some of the coolest people I've ever met.

My main responsibility was managing and selling a rack of clothing on behalf of one of the influencers who couldn't attend, which gave me a unique front-row experience to the event: I priced items, answered questions, and greeted customers. Other responsibilities included keeping racks organised, assisting guests, and helping pack down the studio after the event.

Despite the crowds and excitement, the studio maintained a welcoming atmosphere that made it easy to connect with guests, the Sunset Disco team, and the influencers themselves. I loved chatting with customers as they browsed the racks (even if I was slightly jealous of some of the pieces they found!), and it was incredible to see how much effort each creator put into engaging with attendees and making the event feel personal.

This was one of the first experiences I’ve had working an event which was definitely slightly daunting at first! However, watching everyone strike up conversations and create such a positive experience for everyone involved gave me the confidence to step outside my comfort zone, start capturing content, and connect with new people throughout the day. 

From gaining practical skills and industry experience to meeting inspiring people and learning from industry professionals, Sunset Disco’s Influencer Rack Sale was an event that will be hard to beat! 

A massive thanks to Sky and the NFC team for allowing me to be a part of an unforgettable experience!